Founding Partners

Agatha Relota Luczo

Agatha Relota Luczo

Founder & Chief Creative Officer, Agatha oversees all creative to ensure our products and brand experience are as amazing as the wildly potent ingredients on her Sicilian Estate.

Mother of four, and the epitome of elegance, Agatha is all about healthy organic living. International model and entrepreneur, she has worked in the glamour industry her whole life. While prepping for shoots with magazines like Vogue, Marie Claire, and W, celebrity makeup artists and skin specialists introduce her to their holy grail products and trade secrets, making her a beauty expert extraordinaire and a go-to resource for product inspiration.

Kim Walls

Kim Walls

Co-Founder & CEO, Kim leads all developmental aspects of the brand. The true expression of vitality, Kim is a clean beauty pioneer, master formulator, and award-winning natural products innovator. With a lifetime of experience, she has a track record of bringing unprecedented advances to the world of skincare and wellness.

Born into the beauty industry, she carried on the family legacy of luxury skincare with a collection for the new generation. As a skincare educator and aesthetician, she teaches dermatologists, plastic surgeons, and estheticians what clients need and why skin is a reflection of health.

Kim deeply cares about social change and advocates for safe beauty, family health, and human rights. She has served on nonprofit boards, founded an NGO, and has written educational skincare curriculum. 

DEDICATED TO TRANSFORMATION

We’re part of a purpose-driven family of brands that cares deeply about transformation. Dedicated to transforming communities, we are boosting the local economy with job creation and training. Even our land gives back. Seventy percent of La Furtuna Estate lies within the Monti Sicani Biological Preserve, a protected haven for rare, threatened and valuable species of plants, birds, and other wildlife, designed to conserve Sicily’s biodiversity.

We’re part of a purpose-driven family of brands that cares deeply about transformation. Dedicated to transforming communities, we are boosting the local economy with job creation and training. Even our land gives back. Seventy percent of La Furtuna Estate lies within the Monti Sicani Biological Preserve, a protected haven for rare, threatened and valuable species of plants, birds, and other wildlife, designed to conserve Sicily’s biodiversity.

Get to Know Agatha

Get to Know Agatha

Favorite Italian indulgences?
Pasta, Pesto, and Tiramisu

Where do you find inspiration?
Exploring world cultures and experimenting with beauty rituals from amazing countries.

Where's your happy place?
Our farm in Sicily, my kids running around, the hills, the olive trees. It’s magical.

What's your AM & PM beauty routine?
AM: Micellar water, facial mist, serum, and oil.
PM: Micellar water to remove makeup and a cream cleanser to purify skin, then facial mist, serum, and oil.

One piece of skincare advice? 
Don’t over-wash your face; it’s a glow killer. Use micellar water to cleanse, then serum, oil, plus any booster my skin needs that day. I borrowed this simple ritual from the French.

Get to Know Kim

Get to Know Kim

What do you collect?
Art from faraway places so that I can bring back a piece of the culture.

Favorite Italian expression?
Mangia bene, ridi spesso, ama molto (eat well, laugh often, love much).

What are you never too busy to do?
Get to know someone new.

One skincare myth you're most eager to bust?
Oils are moisturizing. Untrue! Moisture refers to water levels and oils do not contain water, so they’re not inherently moisturizing.

One piece of skincare advice?
Don’t be afraid to experiment with new skincare products and adapt your routine as your skin needs change.