Regenerative agriculture is one of the world's best solutions to counter the effects of the climate crisis by harnessing farming practices that improve biodiversity, soil, and water while reversing––not simply reducing––carbon emissions.

• It’s working in harmony with nature.
• It’s reversing climate destruction and rebuilding from the soil up.
• It’s protecting biodiversity, wildlife, and the heritage of our land and people.
• It’s going beyond sourcing quality organic ingredients to address whole environments by connecting the dots between climate change, food scarcity, generational poverty, physical health, global well-being, mental health, and social inequality.
• It’s the future of beauty & business

We are part of a purpose-driven family of brands that cares deeply about transforming lives and lands by boosting the local Sicilian economy with job creation, contributing to life-changing opportunities for the local people. Even our land is designed to conserve Sicily’s biodiversity through our Biological Preserve’s protection of the rare, threatened and valuable species of plants, birds, and other wildlife.

Our passion for family, nature, science and socially responsible business has been injected into every aspect of the brand, from sustainable farming to supply chain to product performance.

Protecting potency for better products. From soil and foraging to extraction and packaging, every single step of our process has been crafted to protect plant potency so you see results, immediately.

Italy’s “survivalist” botanicals overcome extreme environmental conditions, becoming stronger in the process. Through natural adaptation, they boast supercharged levels of nutrients which we foster through careful, sustainable farming practices. We call them EXTREMOPHYTE™ PLANTS.

Using energies of sound and low temperatures to preserve the full potency of nutrients, vitamins, antioxidants, amino acids, phenols, our exclusive extraction method results in higher concentrations of bioactives for more effective products.