Filed Under: SUSTAINABILITY

The Proof Is In Our Potency

Let’s rewind to a few years back, when during the first phase of research and development. We began to uncover the wealth of wild flowers and herbs on our organic La Furtuna Farm in Sicily. As co-founder Kim Walls searched the plant databases for the nutritional and antioxidant content of our Farm botanicals, she discovered that their phyto-chemical profiles boasted some of the highest levels of antioxidants, nutrients and vitamins of any wild edible Mediterranean plants.

THE TEST OF TIME

After endless conversations with our resident botanist Mimmo, Kim learned that these plants came from an ancient lineage and had long histories of medicinal use. They have been coveted for their healing powers over the centuries. Throughout the evolutionary history of Sicilian plant life, our wild botanicals had to fend for themselves in an extremely harsh environment without human intervention. They withstood the test of time and evolved into stronger, more resilient versions of themselves: the wildly potent Extremophyte™ plants they are today, packed with powerful nutrients and protective benefits for skin.

POTENCY PROTECTED

From the start of Furtuna Skin, we set out to establish the potency of our Extremophyte™ plants through lab-testing and research. Once we understood the exceptional nutrients and antioxidant levels that our wild organic botanicals held, we took elaborate measures to protect the integrity of these ingredients through processing and beyond. We searched relentlessly for a method that would gently and quickly extract the max nutrients without damage. Our quest led us to the Soundbath™ extraction, a green technique that utilizes the energies of sound and low temperatures to capture the full potency of nutrients, vitamins and antioxidants -- without high heat, harsh solvents or extended processing times.

TESTING THE LIMITS

When it comes to testing results, we do whatever it takes to ensure certainty. The clean beauty industry, especially in the natural and organic space, usually formulate with ingredients that were first consumed as food, so most of the antioxidant testing and knowledge comes from food-based clinical tests. The standard rating embraced by many skincare companies is ORAC (Oxygen Radical Absorbance Capacity), a food-based scoring system that measures the ability of an ingredient to quench free radicals. However, what works best in the digestive system may or may not work best when applied to skin.

While ORAC is an important body of research and data, especially when it comes to knowing the best antioxidant superfoods to eat, we’re driving the clean beauty movement forward by building on existing research with a state-of-the-art, skin-centric testing approach. We’ve partnered with a top laboratory in Princeton, New Jersey, to assess the antioxidant ability of our proprietary Soundbath™ infusion blends to protect skin against the harmful oxidizing effects of free radicals. Their innovative, cell-based method measures antioxidant potency in a way that is specific to skin and delivers results with precision. We are also working with two universities in Italy to evaluate the nutrient and antioxidant compositions of our individual plants.

COMMUNITY POWER

We forage Extremophyte™ plants in their natural community to support the synergistic relationships they have with each other. Just as plants work better as a team, antioxidants also perform better in combination. We meticulously formulate and test our antioxidant ingredients for compatibility and effectiveness. Our Princeton labs evaluated the synergies between ingredients from the same community and concluded that reuniting ingredients from the same community can multiply their combined antioxidant power many times over. Tests show that our community blends protect against free radical damage and inhibit free radical formation by 100%. Go team.

GLOWING RESULTS

Our Splendore Anchusa™ Complex is a proprietary wild-foraged blend that’s inside many of our natural skincare formulas, including our Porte Per La Vitalità Face and Eye Serum. In tests performed on skin cells, Splendore Anchusa™ Complex blocks free radical damage by 100%. We also tested our blend against the best known, most powerful antioxidants for skin: ferulic acid, Vitamin C and Vitamin E. In this comparison study, our signature Splendore Anchusa™ Complex rivals the potency of any of these individual antioxidants. Our findings indicate that the antioxidant potential is not coming from an isolated vitamin, it’s coming from an entire spectrum of phyto-chemicals, ranging from phenols, bio-flavonoids and tannins to vitamins, minerals and nutrients. Our Splendore Anchusa™ Complex goes beyond the antioxidant potential of a single vitamin to give your skin an intensely nourishing, A-to-Z vitamin bath, filled with nutritional, anti-inflammatory and protective benefits.

VITALITY GUARDIAN

Free radicals are everywhere. They are molecules in the air that come from things like pollutants, chemicals and UV radiation. They cause damage to cells and accelerate skin aging by clinging to collagen and weakening elasticity. Using our antioxidant-rich, natural skincare, such as our Porte Per La Vitalità Face and Eye Serum, is essential to protecting your skin’s healthy, vibrant appearance. Feel confident knowing that our serum is formulated for effectiveness and skin-tested for potency. Proven to inhibit free radical formation by 100%,

Porte Per La Vitalità Face and Eye Serum isn’t just your gateway to vitality, it’s your guardian of vitality.

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